

So on one hand there is a search engine that is all about personalizing its search results for its users thanks to all the data it collects including user activity, IP address, search history, etc.

There is an alternative to Google’s personalized type of search and it comes in the face of a much younger and less popular search engine called DuckDuckGo.

Google is a worldwide leader in the search engine industry, however its domination does not stop at simply crawling and indexing the web – it tries to dominate over its users’ privacy by collecting storing and sharing sensitive data with third parties. However among the major change that they could adopt and have not thought about is to switch to privacy-focused search engine. They turn to special software and browser extensions that block cookies, or they rely on“private browsing” features and use anonymous browsing services. People are gradually becoming aware of this issue. Online privacy nowadays is a luxury way too hard to find.
